I’m a trend setter, an adventurer, a coffee lover and a photographer! I love experiments and personal projects. Finding new perspectives and breathing in new life into old boring scenes is what inspires and gets me excited! If you call yourself a creative, proudly wear that title, be memorable, inspire others and always be ahead of the crowd! Be Evóra!

Baselworld 2018, trends and personal highlights

As a lover of exquisite time pieces and jewellery you might have have heard of Baselworld before. It is one of the most important events of the year for the watch and jewellery industry. If you have never heard of Basel then don’t worry, we will give you some background before we dive in to the trends and our personal highlights.

What is it?
Baselworld, sometimes called the Basel Fair, is the world’s largest watch-and-jewelry trade show. For 2018, the show ran March 22nd to March 27th, and as you might guess, it’s in Basel, Switzerland.

Why is it important?
Baselworld is where many of the world’s top watch and jewellery manufacturers launch their new collections. It’s like Paris Fashion Week of the watch and jewellery world. Leading fashion magazines send their editors to spot the trends for the coming year.

What happens at Baselworld?
The show is first and foremost where buyers for leading retailers meet with brands to see the new collections and place orders for new products. The show also generates tremendous publicity as brands and their PR firms hold press conferences, issue press releases, and meet with editors and journalists. Leading media outlets the world over report on the latest product launches and trends.

What will I see at the show?
More wristwatches and jewellery that you’ve ever seen in your life, in all price ranges. Established brands exhibit in building-size, multi-story booths, while smaller brands and newcomers are housed in more modest surroundings.

Now we have given you some background and brought you up to speed, it is time to tuck in to the meaty details, that caught our eye this year.

The trends

Most brands this year were forward looking, by aiming and pricing a lot of their New releases at the future watch lovers, that are just starting their luxury accessories journey. The leading brands used the occasion to introduce new collections mostly focused on everyday timepieces. Watchmakers stayed away from high complications in favour of tried-and-true models such as dive watches, chronographs, and GMTs. Most of which were vintage looking time pieces inspired by late 1960s and early 1970s nostalgia.

Personal highlights

Jacob and co 

With unique talent for creating designs that are as innovative as they are spectacular, the company has grown into one of the most recognised luxury brands in timepieces and jewellery industry. Jacob imagines and realises designs for clients who move around the globe and across time zones without borders and boundaries, seeking the truly special and demanding the very finest.This years display at Baselworld was no different.Jacob’s creative concepts were envisioned and crafted with meticulous care and love, creating fashions that transcend time and trends.The pieces were extraordinary examples of complicated watch making and exquisite jewellery, that captivated in an instant.

Two brands that we believe in as a retailer, had an impressive presence at Baselworld this year. Bulova and Juicy Couture move to Hall 1 of the trade show is definitely impressive and worth mentioning.


Founded by Joseph Bulova in 1875, Bulova is an iconic brand at the forefront of today’s timepiece industry – forever pursuing a profound history of firsts.Committed to advancing the art of watchmaking with extraordinary design, exclusive high-performance technology and enduring quality that upholds a tradition of excellence and meets the needs of today’s global customer.

Juicy Couture

Juicy Couture is glamorous, irreverent, and fun lifestyle brand for the decidedly fashionable, bringing LA style and attitude to girls all over the world. Embracing its LA heritage, Juicy discovers the couture in the every day, and delivers an element of surprise in all of its designs. The global phenomenon is identified as a casual luxury brand.

The watch industry is starting to pay more attention to women’s watches and this was evident at the trade show this year. Two brands that hit the right spot for us were JaQuet Droz and Omega.

The hand painted and hand engraved masterpieces of JaQuet Droz were feminine and playful yet the exquisite craftsmanship demanded to be taken seriously. The Omega Tresor collection delivers masculine tailoring with a feminine twists and textures is a rising trend for this S/S 2018. However we predict the empowering design will become timeless classic.


Technology has not only penetrated the watches on display but the actual way they are displayed. Usually all timepieces and jewellery are kept under lock and key in thick glass cabinets. However Hublot had an innovative interactive display, fitted with sensors that allowed the watches to be displayed in the open air, yet be just as safe.

Baselworld 2018 has been an example of how we come to appreciate luxury timepieces. Our favourite brands resonate with our desires and interests. They provide unimaginable engineering with timeless elegance and create masterpieces we can wear every day. Seeing what is new is just one of the exciting parts of Baselworld and is what keeps us coming back every year.


Jewels are expression of feelings, moments and our own perception of life! Don’t let anyone over make you doubt that!